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ABOUT CHRISTINA UTZ 2020-06-29T09:35:06-04:00

About Christina Utz

Christina Utz is a German entrepreneur and and digital marketing consultant. As Head of Digital at the leading Swiss PR agency CRK, she helps brands to effectively reach their target audiences.

She first became known for being the first German citizen to win a Stevie Award and earned several awards as the Co-Founder of an American digital marketing agency including the Forbes 30 Under 30 List for Marketing and Advertising. In 2019, she moved to Switzerland where she served as Deputy Head of Marketing and Head of Online for Microspot and Interdiscount, Switzerland’s largest electronic retailer, which were awarded the Best of Swiss Web award the same year. she has worked on a variety of projects.

As of July 2020, she has joined CRK, one of Switzerland’s leading PR agencies, as Head of Digital. Among other mandates, CRK has been tasked with the communication for one of this century’s most exciting Swiss projects for the upcoming 9 years: a second tube for the famous Gotthard Road Tunnel. According to forecasts, the entire project to add the tube will cost around 2 billion Swiss francs (roughly 1.7 billion euros or 2.1 billion USD). Ultimately, the project will allow for a maximum capacity of 1000 cars per hour and make one of Europe’s most used tunnels safer as well as faster by having a dedicated breakdown lane.

In her free time, Christina enjoys horse riding, being a dog mom, and spending time with her family and friends.

Awards

  • Best of Swiss Web 2019
  • Forbes 30 under 30 List for Marketing & Advertising 2018
  • Google Partners All-Stars Winner 2016
  • Entrepreneur Magazine 360 List 2016
  • SEMY Awards, Nominated 2015
  • European Search Awards, Nominated 2015
  • US Search Awards, Nominated 2015
  • Stevie Award Winner 2015
  • Google Partners All-Stars Winner 2015
  • US Search Awards, Nominated 2014
  • European Search Awards, Nominated 2014
  • Google Partners All-Stars Winner 2014
  • US Search Awards, Nominated 2013
  • European Search Awards, Nominated 2013

Publications

  • Rebranding Or Building A New Brand? Don’t Overlook These 12 Important Details – Forbes
  • 15 Mistakes To Avoid When Naming Your Business – Forbes
  • Creating A User Persona? Do These 15 Things First – Forbes
  • Addressing A Common Inbound Marketing Challenge: 12 Tips For Generating More Traffic And Leads – Forbes
  • 12 Common Reasons Your Website Traffic Is Dropping – Forbes
  • 15 Social Media Management Tools That Can Help Your Business Thrive – Forbes
  • 15 Social Media Management Tools That Can Help Your Business Thrive – Forbes
  • Nine Ways Brands Can Creatively Use Data – Forbes
  • What Does Your Online Presence Say About You? 15 Ways To Build Your Personal Brand – Forbes
  • What Do Copycat ‘Stories’ Features Mean For The Future Of Social Platforms? – Forbes
  • How To Leverage Your PR Agency’s Expertise For Your Business’s Success – Forbes
  • 10 Questions To Ask Before Deciding To Rebrand Your Company – Forbes
  • 18 Ways to Nudge Your Google Ad Higher Without Paying a Cent Extra – Entrepreneur
  • 10 Ways To Protect Advertisers From Growing Ad Fraud Problems – Forbes
  • Are Business Award Shows Still Worth The Time And Effort? – Forbes
  • Eight Ways To Leverage An Award And Garner Further Attention – Forbes
  • 10 Tips for Millennial Marketing – Entrepreneur
  • Trust Science to Help You Build Your Personal Brand – Entrepreneur
  • 15 Martech Innovations That Are Changing The Face Of Marketing In 2017 – Forbes
  • Instagram Ads 2017: Use the Right Social Media Branding and Advertising to Get Instant Scroll Recognition and a Maximum Return-on-Investment – Robert Plank Show
  • 37 Business Leaders Who Spoke Out About Diversity And Inclusion In 2017 – Forbes
  • 8 Ways to Drive Traffic to Your Podcast On Social Media – Entrepreneur
  • How to Build a Bigger Brand Online – Entrepreneur
  • The Gold Mine Behind Instagram Ads – Search Engine Journal